Chacha is a producer of organic rice and chia-based pasta and retailer of the Perfect Earth Foods brand. Chacha sources from marginalized hilltribe communities in the Northwest of Thailand, near the Burma border. They train these communities on sustainable farming with the goal of at least doubling their income while respecting and preserving their unique way of life. Through their work, Chacha is able to restore community health as it provides stable income to families and staves off migration to cities out of economic necessity, and is simultaneously able to restore planet health as it replaces conventional farming with organic practices.